SEN5E is an online educational tool focusing on the comprehension and building of five-dimensional branding. Built for undergraduate design students, the site features information on sensory cognition, as well as how to apply sensorial models to an existing brand in order to build multisensory experiences. The project was an extension of Shawn Meek’s MFA Thesis work, which was tested in an academic setting to support research, evidence and the topic of Sensory Branding.
Design: Logo, Identity
2013 AAF Addy, Interactive
2012 AAF Addy, Identity
Did you know that 83% of what we understand on a daily basis is supported by sight alone? That only leaves a mere 17% to be battled by taste, touch, smell and sound. SEN5E was tested on a various undergraduate students to gauge their knowledge of sensory branding. How can five-dimensional branding change the way visually or sound impaired consumers interact and understand brand awareness?
As users dive into the tool, they are greeted with a series of knowledge points that guide the understanding of sensory branding. Once a client is selected, users are then tasked with answering a series of questions to aid in building an unknown brand’s sensory capabilities. What type of brand experiences do you rely on when visiting specific environments? How can brands utilize their true sensorial potential in consumers’ daily interactions?